Claim: A woman from Bihar claims that her daughter’s photo was used on the Parle-G biscuit packet without consent or compensation.
Fact Check: False — The image on the Parle-G wrapper is an illustration created in the 1960s, not a photo of any real child.
What’s Viral?
A Facebook post by user Payel Das, shared in May 2025, has gone viral. It features a young girl holding a Parle-G biscuit packet, with the caption:
“A woman from Bihar has claimed that her daughter is the same girl from the Parle-G wrapper and the company used her daughter’s picture without any proof and she has not received even a single rupee in return.”
The post has gained traction, with over 60,000 followers on the user’s page engaging with the content.
Fact-Check Investigation
1. Historical and Media Reports:
- A 2013 report by Economic Times and a recent article from Storyboard18 confirm that the Parle-G girl is not a real person.
- The image was created in the 1960s by Everest Advertising’s creative team to appeal to young consumers.
2. Official Brand Clarification:
- Mayank Shah, Vice President of Parle Products, clarified: “The kid on the cover of Parle G is just an illustration made by Everest Creative in the 60s. This is not a photo of anyone.”
3. No Legal or Verified Claim:
- There are no verified reports of any legal complaint or formal identity claim being made by a family from Bihar.
- The viral claim appears to be unsubstantiated and misleading.
Conclusion
The claim that the Parle-G girl is based on a real child whose image was used without permission is false. The widely recognized face on the Parle-G wrapper is a hand-drawn illustration created by Everest Advertising in the 1960s. It has no connection to any real person.